MI-TEK

MITEK - POSI-STRUT CAMPAIGN

MiTek Australia engaged us to create a product awareness campaign for their Posi-Strut flooring system, aiming to challenge the current market preference. This behaviour change campaign needed to educate and influence small to medium sized residential builders, encouraging them to rethink their choice of flooring materials and systems. The campaign also had to educate the target market on Posi-Strut's many unique advantages, while driving engagement and generating leads through the dedicated campaign landing page.