GENAZZANO FCJ COLLEGE

GENAZZANO - REGIONAL CAMPAIGN

We repositioned Genazzano as more than a school, it’s a home away from home. “From Country to City” became the connective idea, reframing boarding as a seamless, supportive transition rather than a sacrifice. Grounded in warmth, trust, and belonging, the campaign brought the Genazzano experience directly to regional families through a targeted event-led approach. A considered mix of digital, social, and local engagement, anchored by the “Genazzano Comes to Griffith event”. Creating meaningful, face-to-face connections and reinforcing one clear message: this is where girls thrive.