GENAZZANO FCJ COLLEGE

REGIONAL CAMPAIGN

GENAZZANO FCJ COLLEGE

Brief
Make the prestigious Genazzano FCJ College feel relevant, accessible, and emotionally compelling to regional families. Bridging distance, perception, and uncertainty around boarding life.

Solution
We repositioned Genazzano as more than a school, it’s a home away from home. “From Country to City” became the connective idea, reframing boarding as a seamless, supportive transition rather than a sacrifice. Grounded in warmth, trust, and belonging, the campaign brought the Genazzano experience directly to regional families through a targeted event-led approach. A considered mix of digital, social, and local engagement, anchored by the “Genazzano Comes to Griffith event”. Creating meaningful, face-to-face connections and reinforcing one clear message: this is where girls thrive.

Result
Built to drive attendance and connection, the campaign positioned Genazzano strongly within regional communities. Generating awareness, consideration, and deeper engagement with prospective families ahead of enrolment conversations.

Services
Campaign Strategy,Campaign Creative, Copywriting, Media Planning & Buying