GENAZZANO FCJ COLLEGE

Private School Marketing & Regional Enrolment Campaign | Genazzano FCJ College

Boarding School Marketing & Regional Family Engagement

Challenge
Genazzano FCJ College engaged Red Crayon to make its Melbourne girls' school feel relevant, accessible and emotionally compelling to regional families. The challenge was to overcome distance and uncertainty around boarding school life while building consideration among prospective students and parents.

Solution
We developed From Country to City, an enrolment campaign that positioned Genazzano as more than a school. A supportive home away from home where regional students can thrive.

The campaign brought the Genazzano experience directly to prospective families through targeted digital advertising, social media and community engagement, anchored by the Genazzano Comes to Griffith event. By combining emotional storytelling with face-to-face connection, the campaign reframed boarding as a positive transition built around belonging, opportunity and support.

Outcome
The campaign strengthened Genazzano's presence within regional communities, building awareness, consideration and engagement with prospective students and families ahead of enrolment conversations.

Capabilities Delivered
Education Marketing • Private School Marketing • School Enrolment Marketing • Boarding School Marketing • Girls' School Marketing • Catholic School Marketing • Regional Marketing Campaigns • Student Recruitment Campaigns • Event Marketing • Community Engagement • Campaign Strategy • Integrated Marketing • Campaign Creative • Digital Advertising • Social Media Advertising • Copywriting • Media Planning & Buying