CHRIS’ DIPS

A MASTERPIECE IN EVERY DIP

CHRIS’ DIPS

Brief
Chris’ Foods approached us to create a campaign that introduced their premium Heritage Dip range to the Northeastern US market while continuing the success of the “Chris’ never misses” campaign in Australia. The goal was to tell the story of Chris’ as a trusted, family-owned Australian brand, while showcasing how their dips can transform entertaining into something special. This was about engaging new US audiences and reminding Australians of the quality they’ve loved for decades.

Solution
The campaign, “A Masterpiece in Every Dip”, elevated Chris’ Heritage Dips as the centrepiece for every entertainer’s table. We brought the premium feel of the range to life by highlighting its rich ingredients, unique flavours, and how it’s the centrepiece of every entertainer’s table. Visually, the campaign leaned into artistry, with beautifully styled food shots inspired by still-life paintings. Slow-motion shots of ingredients falling into the dip and moody, elegant tablescapes captured the attention of both Australian and US audiences. Messaging focused on how Chris’ dips bring flavour, quality, and ease to entertaining, with the tagline “Chris’ never misses” reinforcing the brand’s reliability.

Result
The campaign is live in both markets, and early feedback shows strong engagement across digital platforms. It’s already building brand awareness in the US while reinforcing Chris’ premium positioning in Australia.

Services
Campaign Strategy, Campaign Creative, Media Planning & Buying, Influencer Marketing & Video Production