ARMSTRONG FLOORING

ACCOLADE® COLLECTION

Armstrong Flooring

Brief
Armstrong Flooring tasked us with creating a first ever digital campaign for their Accolade® collection. An Australian-made vinyl sheet flooring range designed for the unique demands of commercial environments. The objective was to introduce Accolade® as a flooring solution that not only meets the highest standards of durability, compliance, and performance, but also inspires through its refined aesthetic and versatile design. We needed to speak directly to architects, designers, and specifiers who expect materials to work hard, look great, and last.

Solution
The campaign, Styled to Inspire. Engineered to Last, framed Accolade® as a flooring collection that delivers uncompromising performance with a modern, architectural sensibility. We drew on minimalist styling, subtle textures, and a contemporary colour palette to position Accolade® as the foundation for beautiful, enduring spaces. The creative concept celebrated clean lines and seamless finishes, using elevated imagery and video that captured quiet detail moments, and expansive commercial interiors. Messaging highlighted the Australian-made quality, long-term wear resistance, and compliance with key commercial standards, making Accolade® the intelligent choice for high-traffic environments.

Result
Styled to Inspire. Engineered to Last is connecting with the architectural and design community, with early results showing increased engagement, enquiry, downloads and positive sentiment across social and digital platforms. The campaign reinforces Armstrong Flooring’s reputation as a trusted partner in delivering resilient, stylish flooring solutions for commercial spaces. Helping decision-makers realise designs that are as practical as they are inspiring.

Services
Strategy, Design, Social Media Content Creation & Video