ARMSTRONG FLOORING

Building Products & B2B Marketing | Armstrong Flooring

Commercial Flooring Campaign & Specifier Marketing

Challenge
Armstrong Flooring engaged Red Crayon to launch the first digital campaign for its Australian-made Accolade® Collection. The challenge was to position the commercial vinyl flooring range as both design-led and high-performing, building consideration among architects, interior designers and specifiers.

Solution
We created Styled to Inspire. Engineered to Last. A campaign platform balancing architectural design with commercial performance.

Through elevated imagery, video and digital content, the campaign showcased Accolade® across contemporary commercial environments while communicating Australian-made quality, durability and compliance. The result was a clear proposition for architects and specifiers seeking flooring that delivers both aesthetic and functional performance.

Outcome
A distinctive digital campaign platform that strengthened Accolade®'s presence with the architecture and design community, supporting product consideration, enquiries and specification.

Capabilities Delivered
Building Products Marketing • B2B Marketing • Commercial Flooring Marketing • Architect & Specifier Marketing • Digital Campaign Strategy • Campaign Creative • Product Marketing • Social Media Content • Digital Advertising • Video Production • Content Production • Australian-Made Brand Marketing