CHRIS’ FOODS

BIG . FAT. GREEK SET YOGHURT

CHRIS’ FOODS

Brief
Make Chris’ new Pot Set 2kg Greek yoghurt tub feel culturally iconic in a commoditised category, where shoppers default to habit, taste is assumed, and differentiation is fleeting.

Solution
We made Chris’ yoghurt unmissable by dialling up what makes it unmistakable. “My Big. Fat. Greek Set Yoghurt.” isn’t just the product truth, it’s a bold, culturally charged platform that celebrates size, taste and heritage in one confident line and gives a little wink to one of our favourite movies of all time.

Leaning into the warmth, humour and excess of Greek family culture, the campaign brings big family energy to life. Where food is love, and showing up empty handed is never an option. Anchored by “Chris’ never misses,” we reinforce the brand’s role as the go-to that always delivers.

A full-funnel campaign spanning BVOD, Meta, YouTube and OOH brought the idea to life at scale. Turning a functional product into a memorable, shareable cultural moment.

Result
The campaign strengthened brand salience, and positioned Chris’ as the most recognisable and reliable, traditionally Greek yoghurt on shelf.

Services
Campaign Strategy, Campaign Creative, Media Planning & Buying, Video Production