CHRIS’ FOODS

FMCG Product Launch & Food Marketing | Chris’ Foods

Greek Yoghurt Brand Campaign & Full-Funnel Advertising

Challenge
Chris' Foods engaged Red Crayon to launch its new Pot Set 2kg Greek yoghurt in a highly commoditised FMCG category. The challenge was to create meaningful differentiation through Chris' Greek heritage, taste and personality.

Solution
We created My Big. Fat. Greek Set Yoghurt. A bold product launch campaign inspired by the warmth, humour and generosity of Greek family life.

Connected to the Chris' Never Misses masterbrand platform, the full-funnel campaign spanned BVOD, YouTube, Meta and out-of-home, turning a functional product launch into distinctive creative designed to build awareness and brand salience at scale.

Outcome
A distinctive launch platform that strengthened the role of Greek heritage within the Chris' Foods brand and reinforced its positioning around authentic food, generous flavour and quality.

Capabilities Delivered
FMCG Marketing • FMCG Product Launch • Food & Beverage Marketing • Brand Campaign Strategy • Full-Funnel Advertising • Campaign Creative • BVOD Advertising • YouTube Advertising • Meta Advertising • Out-of-Home Advertising • Video Production • Media Planning & Buying