BEACHWOOD HOMES

ECLIPSE - MARTY FOX

BEACHWOOD HOMES

Brief
Make a premium, architecturally designed home range stand out in a category dominated by volume builders. While shifting perception, building trust, and driving qualified leads for a high-value, low-volume product.

Solution
We repositioned Eclipse as the confident choice in modern home design. By pairing aspirational architecture with trusted authority, we brought the range to life through a credible, influential voice.

A personality led content ecosystem spanning BVOD, social, digital, and in-display experiences. Showcasing the range through immersive walkthroughs, expert led storytelling, and design led content. From long form inspiration to bite sized feature highlights, every touchpoint reinforced one idea: Eclipse is where design meets confidence.

Result
The campaign led a targeted 120 day rollout, measured through lead volume, engagement, and sustained interest across key Melbourne catchments.

Services
Strategy, Creative, Copywriting, Content Production, Media Planning & Buying, Video & Photography.