BEACHWOOD HOMES

ECLIPSE - MARTY FOX
Written By Caroline Turner

Property & Home Builder Marketing | Beachwood Homes

Eclipse x Marty Fox – Personality-Led Content Campaign

Challenge
Beachwood Homes engaged Red Crayon to make its premium Eclipse range stand out in a market dominated by volume builders. The challenge was to elevate its architectural positioning, build trust and generate qualified leads for a high-value, low-volume home product.

Solution
We positioned Eclipse as the confident choice in modern home design, pairing aspirational architecture with the trusted property voice of Marty Fox.

A personality-led content campaign spanning BVOD, social, digital and display experiences brought the range to life through immersive home walkthroughs, expert storytelling and design-led content. From long-form inspiration to short-form features, every touchpoint reinforced one idea: Eclipse is where design meets confidence.

Outcome
A targeted 120-day campaign across key Melbourne catchments, built to drive qualified leads, engagement and sustained consideration for the Eclipse range.

Capabilities Delivered
Property Marketing • Home Builder Marketing • Personality-Led Content • Lead Generation • Campaign Strategy • Campaign Creative • BVOD Advertising • Digital Advertising • Social Media Advertising • Content Production • Video Production • Talent Management • Media Planning & Buying

Talk to us
Caroline Turner
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