COLLIERS INTERNATIONAL

530 COLLINS STREET
Written By Matt Huynh
Red Crayon, Advertising Agency, Creative, Marketing Agency, Melbourne, Colliers International, 530 Collins Street, Collateral Design
Red Crayon, Advertising Agency, Creative, Marketing Agency, Melbourne, Colliers International, 530 Collins Street, Collateral Design
Red Crayon, Advertising Agency, Creative, Marketing Agency, Melbourne, Colliers International, 530 Collins Street, Collateral Design
Red Crayon, Advertising Agency, Creative, Marketing Agency, Melbourne, Colliers International, 530 Collins Street, Collateral Design
Red Crayon, Advertising Agency, Creative, Marketing Agency, Melbourne, Colliers International, 530 Collins Street, Collateral Design

530 COLLINS STREET

COLLIERS INTERNATIONAL

Brief
Through a joint venture of Colliers International and The GPT Group, Red Crayon was engaged to design assets for an iconic Melbourne CBD location; 530 Collins Street. Situated in a leading business and connectivity hotspot in Melbourne, the Information Memorandum and A5 flyer celebrates 530 Collins Streets first class premium business suites, and its idyllic transformation into a modern workspace, in the heart of Melbourne’s corporate precinct.

Solution
A landmark office tower situated within Melbourne’s CBD, 530 Collins is undergoing significant transformation, to echo a true sense of architectural modernity and class within Melbourne’s business culture. With this in mind, Red Crayon designed a unique, minerals based concept, portraying the building through a sophisticated, innovative and dynamic execution.

Design influence was taken from the refurbished textures, structures and hues of the suites. The colour palette is earthy, with bespoke abstract typography to frame content, allowing the building renders to visually reinforce the interior transformation, sophistication and innovation of this asset.

Services
Collateral Design

Matt Huynh
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