CHRIS’ FOODS

FMCG Marketing & Integrated Campaign | Chris’ Foods

Premium Food Brand Campaign - The Fancy Dipper

Challenge
Chris' Foods engaged Red Crayon to elevate its premium Heritage dip range and strengthen its position within the competitive FMCG food category. The challenge was to build a more indulgent, premium proposition while maintaining a clear connection to the Chris' masterbrand and established Chris' Never Misses platform.

Solution
We evolved Chris' Never Misses into a more premium creative world with The Fancy Dipper, an integrated food and beverage marketing campaign that transformed everyday dipping into an elevated occasion.

Through distinctive characters, premium food styling and entertaining storytelling, the campaign reinforced quality and indulgence while remaining unmistakably Chris'. The full-funnel campaign rolled out across BVOD, digital advertising, social media and out-of-home, creating a consistent masterbrand experience across Australia and New Zealand.

Outcome

The campaign established Chris' Heritage as the premium extension of the Chris' Foods portfolio, broadening the brand's relevance from everyday snacking to more elevated entertaining occasions while strengthening its premium brand positioning.

Capabilities Delivered
FMCG Marketing • Food & Beverage Marketing • Brand Strategy • Premium Brand Positioning • Integrated Marketing Campaigns • Full-Funnel Advertising • Campaign Creative • BVOD Advertising • Digital Advertising • Social Media Advertising • Out-of-Home Advertising • Video Production • Food Photography • Creative Direction • Copywriting • Media Planning & Buying • Australia & New Zealand Marketing