CHRIS’ FOODS

THE FANCY DIPPERS

CHRIS’ FOODS

Brief
Elevate a premium dip range in a category dominated by everyday social occasions. While maintaining connection to the Masterbrand and justifying a more indulgent positioning.

Solution
We evolved “Chris’ Never Misses” into a more refined world. Where indulgence meets playfulness. Introducing the “Fancy Dipper,” we transformed everyday consumers into elevated, larger than life characters through the simple act of dipping.

Set against elegant dinner parties and premium food moments, Heritage became the go-to for when something a little more fancy is required. By dialling up flavour, theatre and transformation, we reinforced quality as the ultimate expression of value. Bridging seamlessly into the premium indulgence of Chris’ Heritage range. A full-funnel campaign across BVOD, digital, social and OOH delivered a cohesive Masterbrand story across Australia and New Zealand.

Result
Positioned as the premium extension of the Chris’ product ranges, the campaign strengthened brand perception, ensuring Chris’ owns both every day and elevated occasions across Australia & New Zealand markets.

Services
Campaign Strategy, Campaign Creative, Copywriting, Video & Photography, Media Planning & Buying.