TANGO ENERGY

RETAIL ENERGY MARKETING
Written By Matt Huynh

LET YOUR GUARD DOWN

RETAIL ENERGY MARKETING | TANGO ENERGY

Challenge
Tango Energy partnered with Red Crayon to develop its 2026 winter campaign, evolving the much-loved character Brian into a seasonal campaign that would cut through a competitive retail energy market, increase brand consideration and support customer acquisition.

Solution
We created Let Your Guard Down, an integrated marketing campaign spanning BVOD, digital advertising, social media, radio and out-of-home. Using a hybrid animation workflow combining traditional production with AI-assisted creative development, we delivered a cohesive campaign that maintained brand consistency while efficiently producing assets across every channel.

Outcome
A scalable, multi-channel campaign that strengthened Tango Energy's winter brand presence and demonstrated how AI-assisted production can accelerate integrated campaign delivery without compromising creative quality.

Capabilities Delivered
Brand Strategy • Campaign Strategy • Integrated Marketing Campaigns • Retail Energy Marketing • Customer Acquisition Campaigns • Animation • AI-Assisted Creative Production • Video Production • Radio Advertising • Social Media Marketing • Digital Advertising • Google Performance Max • Meta Advertising • OOH Campaigns • Copywriting • Graphic Design

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Matt Huynh
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