SOUTH EAST WATER

BILL MANAGEMENT

SOUTH EAST WATER

Brief
Help South East Water drive meaningful behaviour change across an entire customer base. Getting people to engage, update, switch, and act on something as low-interest and functional as water utilities.

Solution
We transformed everyday utility moments into human, relatable stories. Instead of pushing information, we built a content ecosystem that showed real people taking simple actions; getting support when they need it, switching to eBill, updating details, and managing life on the go.

Through a suite of social led creative, spanning Financial Assistance, Contact Details, and Switch to eBill, we combined authentic photography and short form animated assets to meet customers where they are. Every information touchpoint was designed to feel simple, supportive, and actionable. Helping turn complex processes into effortless behaviours.

Result
Designed as an always-on program of work, the campaign builds long term engagement, with assets to be used for increased digital adoption, improved customer data, and stronger uptake of support services across South East Water’s customer base.

Services
Campaign Strategy,Campaign Creative, Copywriting, Content Production, Photography, Animation