SOUTH EAST WATER

Utility Marketing & Behaviour Change Campaign | South East Water

Customer Engagement & Digital Adoption Campaign

Challenge
South East Water engaged Red Crayon to drive meaningful behaviour change across its customer base, encouraging people to engage, update, switch and act within a traditionally low-interest utility category.

Solution
We transformed everyday water utility communications into simple, relatable customer stories. Rather than just delivering information, the campaign showed real people taking meaningful actions, accessing financial support, switching to eBill, updating contact details and managing their account online.

Social-first creative combined authentic lifestyle photography, short-form animation and clear messaging across Financial Assistance, Contact Details and eBill campaigns. Every touchpoint was designed to make complex processes feel simple, supportive and actionable.

Outcome
An always-on customer communications platform designed to increase digital adoption, encourage eBill uptake, improve customer data accuracy and strengthen awareness of South East Water's financial support services.

Capabilities Delivered

Utility Marketing • Water Utility Marketing • Behaviour Change Campaigns • Customer Engagement Strategy • Digital Adoption Campaigns • Customer Communications • Customer Education Campaigns • Campaign Strategy • Integrated Marketing • Social Media Campaigns • Digital Advertising • Campaign Creative • Copywriting • Content Production • Lifestyle Photography • Short-Form Animation • Always-On Marketing