GRUEN PITCH

FRUITFEST 2023

GRUEN PITCH

Brief
Red Crayon were ecstatic to be invited back on Gruen to pitch on the ABC’s hit show. Figures from the National Farmers Federation suggest that international backpacker visitors are at an all time low due to COVID-19 and not enough is being done to help the farmers from the home front. Thus needing to come up with a creative solution to convincing young Australian’s to go fruit picking.

Solution
A key insight into developing ideas for this pitch was discussing what would make Gen Z’s stand up for hard work and action. Settling upon the idea that we would reach more Gen Z by creating something that serves themselves as well as assisting the farmers we created a fictitious music festival where you can “pick all day and party the night away”

Result
WE WON, and so did the other guys, again! After a tight contest it was an equally split panel resulting in a draw. We’re looking forward to Pitching on the Gruen again soon… stay tuned!

Services
Strategy, Copywriting & Video Production