TENA

OPTIMISE CARE CAMPAIGN

TENA

Brief
We were engaged by TENA to create a succinct campaign to demonstrate how their products provide value-based continence care to residents within aged care facilities. 80% of residents in aged care experience incontinence which creates added pressure for other areas of the facility including laundry labour and costs, resident skin health and quality of life. Therefore, it was important that the value of TENA’s offering was highlighted and communicated in an easily understood manner to position TENA as the solution to choose that can provide greater value for not only residents but staff, care homes and the environment too. Our brief was to create an overarching campaign concept to then rollout across a number of assets including: an advertorial, a brochure, social media posts, eDMs and trade show materials.

Solution
Understanding that TENA’s offering begins with quality products that not only make for a better quality of life but also save up to 40% of care time for residential aged care facilities we wanted to highlight this as a key differentiator. After collaborating with the client, the campaign message of ‘Optimise Care Time’ was decided on. This message was paired with lifestyle imagery depicting the relationship between a resident and their aged work carer, or the aged work carer using the TENA Solutions products. In all instances, residents are shown experience a happy quality of life and aged care workers are shown utilising their care time to better the livelihood of the aged care facility. This campaign message & overall look and feel were then rolled out across all required assets to be used on an ongoing basis.

Result
The campaign was well received by the client and the materials are currently being used by their sales team to communicate the benefit of using or switching to TENA products.

Services
Campaign Creative, Graphic Design, Social & Copywriting