TENA

OPTIMISE CARE CAMPAIGN - TENA

We were engaged by TENA to create a succinct campaign to demonstrate how their products provide value-based continence care to residents within aged care facilities. 80% of residents in aged care experience incontinence which creates added pressure for other areas of the facility including laundry labour and costs, resident skin health and quality of life. Therefore, it was important that the value of TENA’s offering was highlighted and communicated in an easily understood manner to position TENA as the solution to choose that can provide greater value for not only residents but staff, care homes and the environment too. Our brief was to create an overarching campaign concept to then rollout across a number of assets including: an advertorial, a brochure, social media posts, eDMs and trade show materials.