BRAND CAMPAIGN - DRISCOLL’S AUSTRALIA

Driscoll’s Australia is the market leader in fresh berries and proudly leads the way in berry genetics to continually improve farming practices delivering Only the Finest Berries™ Australia wide. Red Crayon was appointed by Driscoll’s Australia to develop their 2022/23 brand campaign. The Driscoll’s brand is known for their quality, our brief was to build emotional connection with the target audience to maintain market share during the competitive peak summer season.

BRAND CAMPAIGN - REGIS AGED CARE

We were engaged by Regis Aged Care to develop a creative campaign concept for the brand that reflected their newly developed brand proposition. Differentiation in the aged care sector is challenging so it was imperative for the creative to be distinct to stand out from competitors and resonate with the target market and multiple audiences of: consumers, influencers and referrers. The concept had to be adaptable to all service offerings of the business: residential care, home care and retirement living and work across a variety of channels including website, social, digital display, video and print. It was crucial that the creative brought the new brand proposition and personality to life whilst staying true to the Regis brand guidelines. Messaging needed to be clear and engaging to help further define who Regis are.

BRAND CAMPAIGN - APLACE BY GLENVILL

Develop a marketing and communications plan that leverages the ‘Never Ordinary’ positioning of Glenvill while focusing on the feeling we get when we buy – be it our first, second or third.

The aim was to target the following 3 market segments

1) Renters with a small deposit wanting to buy

2) Renters without a deposit wanting to buy

3) Renters who were unaware that they could buy without a deposit

The overall market for house and land is saturated with a myriad of players (Metricon, Simonds & ABN Home Buyers Centre; to name a few) all offering different levels of deposit entry and inclusions to attract prospective buyers.

With Red Crayon, Aplace by Glenvill proposed to disrupt this market by offering an authentic NO DEPOSIT proposition.

BRAND CAMPAIGN, TVC, ONLINE ADS & OUTDOOR - REALESTATE VIEW

Realestateview.com.au came to us with an ambitious plan to penetrate the Tasmanian market. The challenge; how do we differentiate ourselves in a market that is heavily dominated by the two major competitors? What is our value proposition and how do we communicate that in a clever and engaging way?