A WEEKLY RAMBLE DOWN THE RABBIT HOLES LITTERING THE BRAND AND ADVERTISING LANDSCAPE.

Join us as we look for new perspectives and something meaty to chew over.


BONE TO PICK S4 | #7
Matt Huynh Matt Huynh

BONE TO PICK S4 | #7

IS BIGGER BETTER?

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week, we ask, “Is bigger better?” Settle in, wrap your mitts around your favourite bread filled comestible and watch us supersize this little conundrum. There’s a lot to chew on.

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BONE TO PICK S4 | #6
Matt Huynh Matt Huynh

BONE TO PICK S4 | #6

CLIFFHANGER

FEATURING: CRAIG MCLEOD & JOHN DOUGLAS

This week we take a tramp through the world of outdoor brands and marvel at the view from Macpac Mountain. Then we turn our attention to another of the Hardest Questions in Advertising and try and draw a line between “traditional” and “digital” media. Old dogs. New tricks. Who’d have ever thought…

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BONE TO PICK S4 | #5
Matt Huynh Matt Huynh

BONE TO PICK S4 | #5

MASTERPIECE?

FEATURING: CRAIG MCLEOD, CARO HENDRIKS & GABI SOMERVILLE

This week on the Glittery Bones of Advertising we look at Cokes new campaign – is it really a masterpiece? We’ll let you decide. You can also make the call on the creative department – are they elitist or just fabulous? Tune in and warm your eardrums.

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BONE TO PICK S4 | #4
Matt Huynh Matt Huynh

BONE TO PICK S4 | #4

ROAD WITHOUT THE RAGE

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week on the Glittery Bones of Advertising we look at ideas versus execution. And all agree on a very difficult question that puts some colour around the importance of sound. Something fun to wrap your ears around.

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BONE TO PICK S4 | #3
Matt Huynh Matt Huynh

BONE TO PICK S4 | #3

DOWN THE RABBIT HOLE

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week on the Glittery Bones we compare two superbowl ads and ask, which is more super? Then we ask another of advertising’s hardest questions, brand or retail. The answer’s not as clear cut as you might think…

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BONE TO PICK S4 | #2
Matt Huynh Matt Huynh

BONE TO PICK S4 | #2

SNAP & CLAP INTO SUPER

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week on The Glittery Bones of Advertising we look at a recent superannuation ad and ask, “Super? Or not so Super?”. And try and answer a question that divides the awesome foursome neatly down the middle. Find a comfortable seat on the fence and press play…

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BONE TO PICK S4 | #1
Matt Huynh Matt Huynh

BONE TO PICK S4 | #1

WE’RE BACK & WE’RE HUNGRY

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

Welcome back to the Glittery Bones of Advertising. We start the year with the ad that seems to have the whole world raising its eyebrows. And we introduce a whole new segment which starts off attempting to answer one of advertising’s hardest questions and ends with Craig adopting a pet penguin. The madness is back. Please join us to see what the fuss is all about.

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BONE TO PICK S3 | #37
Matt Huynh Matt Huynh

BONE TO PICK S3 | #37

IT’S THE MOST WONDERFUL TIME OF THE YEAR…

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

Merry Christmas, seasons greetings, happy holidays. This week, we look at an emotional Chrissy tear jerker from England, we get emotional at the plight of the state Liberals and we introduce the very first Glittery Bones Christmas Quiz. Are you smarter than Craig's Christmas Elves?

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BONE TO PICK S3 | #36
Matt Huynh Matt Huynh

BONE TO PICK S3 | #36

NOT SO SIMPLE

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week, we wonder whether short and sharp works. For a dagger, yes. For an ad? Maybe. Maybe not so much. We wonder WTF is going on at Twitter. We’re with you. Who knows. Who really knows? And the World’s Second Last Quiz. Who will win? Who knows. Who really knows?

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BONE TO PICK S3 | #35
Matt Huynh Matt Huynh

BONE TO PICK S3 | #35

NO TALKING

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS & GABI SOMERVILLE

This week JD surprises us all and loves an ad. Loves it. “One of the best of the year.” We look at the weather and the election and wonder which is more depressing. And we play Guess That Brand – the game they can’t play on radio.

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BONE TO PICK S3 | #34
Matt Huynh Matt Huynh

BONE TO PICK S3 | #34

A LITTLE PLACE CALLED L.A.

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week, we look at massive letdowns. A tourism ad that looked like it was going somewhere, but convinced us to stay home. Another data hack, because one is never enough. And tagline competition that reminds us, there can be only one loser. Join in the fun.

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BONE TO PICK S3 | #33
Matt Huynh Matt Huynh

BONE TO PICK S3 | #33

WHAT THE F*CK?

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

WTF is happening to the Bones? We look at the latest Burberry ad and ask, “WTF?”. We look at the Australian Netball sponsorship and ask, “WTF?” and we look at truth in advertising and ask “Really? WTF?” Join us as we map our way through the confusion.

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BONE TO PICK S3 | #32
Matt Huynh Matt Huynh

BONE TO PICK S3 | #32

COME SAY G’DAY

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week we travel all over the country looking for an answer to the question, “Where do unicorns come from?” We draw a big red crayon around the weather. And then it just gets confusing. Join us for a laugh.

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BONE TO PICK S3 | #31
Matt Huynh Matt Huynh

BONE TO PICK S3 | #31

UNBREAKABLE

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week the gang looks at the continuing greatness of Hilux ads, the power of podcasts and we see if Craig can win a competition. (Spoiler: he doesn’t.) Join us for a laugh.

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BONE TO PICK S3 | #30
Matt Huynh Matt Huynh

BONE TO PICK S3 | #30

FUNNY, DOES IT WORK?

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week, we draw a big red crayon around humour in advertising and ask, “Does it actually work?” We look at the ongoing saga of trial by social media and get dragged into Essendon’s latest kerfuffle. And Craig proves we know more about beer than we realise. So crack a coldie. Put your feet up. And press play.

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BONE TO PICK S3 | #28
Matt Huynh Matt Huynh

BONE TO PICK S3 | #28

THE ENVIRONMENTAL AD

FEATURING: CRAIG MCLEOD & JOHN DOUGLAS

This week it’s all bone and no glitter. We look at brand relevance. Launching a totally Schmidt product. Wondering why the Republican Movement is wallowing in the “Look at me” pages of the internet. And Craig proves JD has not been paying attention. All season. It’s not pretty. But it is entertaining.

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BONE TO PICK S3 | #27
Matt Huynh Matt Huynh

BONE TO PICK S3 | #27

ACCENTS – DO THEY AID MEMORY?

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week, what you hear is what you get. Do accents make ads better? Does saying a drink has caffeine make it more energising. And football adjacent songs – recognising songs by their lyrics. Wrap your ears around it and let us know your thoughts.

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BONE TO PICK S3 | #26
Matt Huynh Matt Huynh

BONE TO PICK S3 | #26

CONTEXTUAL ADVERTISING

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week on The Bones we look at context, you know, that whole placement, timing, content thing. We try, by crikey!, to contextualise Lachlan Murdoch’s defamation suit, and play a football finals game called “What bird is that?”

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BONE TO PICK S3 | #25
Matt Huynh Matt Huynh

BONE TO PICK S3 | #25

BIT OF A STRETCH?

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week we look across the ditch and wonder if a great idea always makes a great ad, we ask “How much for a coffee?!” and draw a big red crayon around brand ambassadors. Why? Because you’re worth it.

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