BOSCH HOME APPLIANCES

OOH ADVERTISING

BOSCH HOME APPLIANCES

Brief
Bosch Home Appliances recently appointed Red Crayon to fulfil organic and paid creative requirements. Red Crayon was briefed by the Bosch marketing team to develop a tram wrap that is impactful and effective at raising brand awareness within the desired target market, whilst amplifying and localising the global brand campaign “#LikeABosch”

Solution
A creative concept and messaging hierarchy was developed in line with the master global campaign guidelines. The creative saw hero imagery featured across the side of each tram coupled with Bosch brand colours and the impactful #LikeABosch headline supported by product centric taglines.

The creative was rolled out across all key categories and utilised Bosch colour combinations and images to create memorable and impactful ads on 2 of Melbourne’s tram routes.

Result
The creative was well received by the Bosch Home Appliance marketing team. The creative continues to run in market across the Melbourne tram network to build awareness with the Melbourne metro audience.

Services
Creative Concept, Collateral & Copywriting