SOUTH EAST WATER

PRICE SUBMISSION CAMPAIGN

SOUTH EAST WATER

Brief
We were engaged by South East Water to create a campaign to assist in promoting a number of surveys and programs the business was running to encourage customer feedback, two-way communication and allow customers to have their say when it comes to their water provider. The brief was to create an engaging concept that would invite customers to participate in one of the 5 surveys and programs for the opportunity to win their next water bill on South East Water. The artwork needed to be informative, succinct and rolled out across four asset types.

Solution
Following the South East Water brand guidelines, we created two distinct campaign concepts that were easily applied across the required assets: social videos, social tiles, EDM banners and web banners.

To ensure the audience didn’t experience creative fatigue we created one concept that was icon-led and another that was image-led. Each concept utilised unique messaging to ensure broad appeal across the range of different customers within the South East Water service region.

The messaging was punchy and straight to the point, ensuring it would grab the customers attention and encourage click-throughs to the website.

Result
The concepts were well received by the client and target audience. The campaign saw a total of 79,552 impressions across the month it was live and a strong click-through rate of 0.83%.

Services
Campaign Creative, Copywriting & Animation