GENAZZANO FCJ COLLEGE

I AM A GEN GIRL
Written By Matt Huynh
Red Crayon, Creative Advertising, Marketing Agency, Melbourne, Genazzano FCJ College – “I Am a Gen Girl”, Campaign Development, Creative Strategy, Social Media Management, Media Planning & Execution
Red Crayon, Creative Advertising, Marketing Agency, Melbourne, Genazzano FCJ College – “I Am a Gen Girl”, Campaign Development, Creative Strategy, Social Media Management, Media Planning & Execution.
Red Crayon, Creative Advertising, Marketing Agency, Melbourne, Genazzano FCJ College – “I Am a Gen Girl”, Campaign Development, Creative Strategy, Social Media Management, Media Planning & Execution.
Red Crayon, Creative Advertising, Marketing Agency, Melbourne, Genazzano FCJ College – “I Am a Gen Girl”, Campaign Development, Creative Strategy, Social Media Management, Media Planning & Execution.

Private School Marketing & Brand Campaign | Genazzano FCJ College

School Brand Awareness & Enrolment Campaign

Challenge
Genazzano FCJ College engaged Red Crayon to refresh its brand campaign and stand out in Melbourne's competitive private girls' school market. The challenge was to connect the school's heritage with its future aspirations, building awareness and consideration among prospective students and parents.

Solution
We created I Am a Gen Girl, a brand platform celebrating the individuality, confidence and potential of every Genazzano student.

Built around statements including I am thriving, I am connected and I am inspired, the campaign brought the Genazzano experience to life through authentic student stories and aspirational creative. Targeted social media, localised OOH and community-focused advertising extended the campaign across key Melbourne audiences.

Outcome
A distinctive brand campaign designed to strengthen Genazzano's positioning and build awareness, consideration and enrolment interest among prospective families.

Capabilities Delivered
Education Marketing • Private School Marketing • Girls' School Marketing • School Enrolment Marketing • Brand Campaign Strategy • Brand Positioning • Campaign Creative • Social Media Advertising • Out-of-Home Advertising • Community Marketing • Media Planning & Buying • Video Production

Talk to us
Matt Huynh
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