GENAZZANO FCJ COLLEGE

“I AM A GEN GIRL”

GENAZZANO FCJ COLLEGE

Brief
Genazzano FCJ College engaged us to refresh their brand campaign to stand out in the competitive all-girls school market. The challenge was to craft a narrative that celebrated the school’s rich heritage while reflecting its aspirations for the future. The campaign needed to connect deeply with parents, communicate the unique values of a Genazzano education, and inspire confidence in the school’s ability to prepare students for a thriving future.

Solution
The “I Am a Gen Girl” campaign celebrated the individuality, confidence, and resilience of every student. Designed to evoke a strong emotional connection with prospective parents, the campaign highlighted empowering statements such as “I am thriving,” “I am connected,” and “I am inspired.” These messages reinforced the school’s ethos of fostering confident, happy, and well-supported young women ready to take on tomorrow. Visually, the campaign featured clean, modern design paired with aspirational imagery of students thriving in a vibrant, supportive environment. Media placements included targeted social media ads, localised OOH, and community-focused messaging to ensure strong cut-through in the competitive Melbourne market.

Result
The campaign is currently live, with the latest results showing strong engagement and positive reception from the target audience. It’s already helping to position Genazzano as the leading choice for parents seeking a supportive, empowering environment for their daughters.

Services
Campaign Strategy, Campaign Creative, Media Planning & Buying, Social Media Management & Video Production