RYLOCK

ENERGY-EFFICIENT WINDOW & DOOR PERFORMANCE

RYLOCK

Brief
Rylock engaged us to create a series of animated videos that made the technical side of windows and doors easy to understand, without the jargon. The goal was to show why Rylock’s range isn’t just about good looks, but also about real performance that makes homes more comfortable, energy-efficient, and safer.

These videos needed to break down four key features: Low-E Double Glazing, Comfort Solution vs. Solar Solution, Thermal Performance & Air Infiltration, and Safety Glass into bite-sized, engaging content that homeowners could easily grasp. More importantly, we needed to drive viewers to Rylock’s showrooms, so they could experience the difference firsthand.

Solution
We started by simplifying the technical details, stripping away complexity, and turning it into clear, easy-to-follow scripts. Working closely with Rylock, we refined the messaging until it was punchy, relatable, and informative.

Next, our illustrators brought the vision to life, creating Amy – the friendly face of the campaign. From her home, she walked viewers through real-life scenarios, demonstrating why Rylock’s windows and doors are the smarter choice. Every scene, setting, and animation was designed to reinforce key benefits in a way that felt natural and engaging.

Once the storyboards were locked in, we moved into 2D animation, recording Amy’s voiceover to perfectly sync with the visuals. A lively, upbeat soundtrack was the finishing touch, ensuring the videos were both informative and enjoyable to watch.

Result
The videos made complicated window tech feel simple, clear, and relevant to everyday homeowners. Instead of overwhelming viewers with specs, we showed them exactly how Rylock’s windows and doors could improve their home, whether it was keeping heat in during winter, reducing glare in summer, or making their space safer.

The call-to-action was clear: visit a Rylock showroom and experience the difference in person. The campaign drove more foot traffic to showrooms, boosted website visits, and helped Rylock connect with more homeowners looking for quality window and door solutions.

Services
Concept Development, Scriptwriting, Storyboarding, Voiceover Direction & Motion Graphics