MONEYME

Financial Services Marketing & Lead Generation | MONEYME

Personal Loans & Debt Consolidation Campaign

Chaellenge
MONEYME engaged Red Crayon to drive top-of-funnel enquiries for its Personal Loans and Debt Consolidation Loans. Targeting homeowners with strong credit profiles, the challenge was to create social-first advertising that built consideration while communicating the speed and simplicity of MONEYME's digital lending experience.

Solution
We developed a suite of UGC-style video and static advertising designed to stop the scroll while retaining a polished, credible feel.

Relatable scenarios spanning home renovations, car purchases and debt consolidation demonstrated key product benefits, including quick quotes and eligibility checks. Multiple messaging and CTA variations were developed for creative testing across Facebook, Instagram, TikTok, Snapchat and YouTube.

Outcome
A flexible paid social campaign designed to generate top-of-funnel leads across both personal loans and debt consolidation while enabling ongoing testing of audiences, messaging and conversion triggers.

Capabilities Delivered
Financial Services Marketing • Personal Loan Advertising • Debt Consolidation Marketing • Lead Generation • Paid Social Advertising • UGC-Style Content • Performance Creative • Campaign Strategy • Creative Testing • Meta Advertising • TikTok Advertising • YouTube Advertising • Video Production • Scriptwriting • Storyboarding