MoneyMe

PERSONAL LOANS & DEBT CONSOLIDATION CAMPAIGN

MONEYME

Brief
MoneyMe engaged us to create a campaign focused on driving top-of-funnel enquiries for their Personal Loans and Debt Consolidation Loans. Targeting 37–45-year-old homeowners with good credit scores, the campaign needed to be socially-lead and have scroll stopping impact. It also had to creatively highlight the speed and ease of MoneyMe’s digital loan application process, and encourage exploration without the pressure of applying upfront.

Solution
We developed a series of scroll-stopping videos and static assets that blend UGC-style authenticity with a polished, professional feel. Each video features relatable talent showcasing MoneyMe’s benefits, such as quick quotes and eligibility checks that don’t impact credit scores.

Dual CTAs were integrated into the messaging, providing flexibility to AB test creatives, while scenarios like home renovations, car purchases, and debt consolidation brought the messaging to life. Visually, we used engaging, approachable settings to keep the content fresh and modern. The tone is conversational and energetic, designed to capture attention on platforms like Facebook, Instagram, TikTok, Snapchat and YouTube reels.

Result
Currently in market, the campaign is already driving growth for the client. With its clear messaging and relatable creative, it’s expected to continue to resonate strongly with the target audience and deliver top of funnel leads across both product offerings.

Services
Concept Development, Scriptwriting, Storyboarding & Video Production