TANGO ENERGY

Retail Energy Marketing & Brand Campaign | Tango Energy

Integrated Advertising & Brand Positioning Campaign

Challenge
Tango Energy engaged Red Crayon to cut through a saturated Australian retail energy market dominated by deals, discounts and complexity. The objective was to position Tango as the simple, transparent choice for consumers looking for straightforward energy without the gimmicks.

Solution
We created Energy Stripped Back, a bold integrated campaign using the appearance of nudity as a humorous visual metaphor for having nothing to hide.

A deliberately pared-back production style reinforced Tango Energy's straightforward proposition, while playful creative made a traditionally low-interest category memorable and engaging. The campaign rolled out across TV, digital, social media, OOH and radio, delivering one consistent message: simple energy, stripped back.

Outcome
A distinctive multi-channel campaign that gave Tango Energy a clear creative position in a cluttered retail energy category, reinforcing the brand around simplicity, transparency and straightforward value.

Capabilities Delivered
Retail Energy Marketing • Energy Advertising • Brand Positioning • Integrated Marketing Campaigns • Campaign Strategy • Campaign Creative • TV Advertising • Digital Advertising • Social Media Advertising • Out-of-Home Advertising • Radio Advertising • Video Production • Copywriting • Media Planning & Buying