TANGO ENERGY

ENERGY STRIPPED BACK

TANGO ENERGY

Brief
In a saturated Australian energy market full of gimmicks, flashy deals, and confusing discounts, we were tasked with cutting through the noise. The objective was to launch a bold new campaign for Tango Energy that championed simplicity and transparency. A stripped-back campaign with none of the usual tricks. The campaign needed to feel fresh, authentic, and direct, appealing to consumers tired of fine print and hidden fees.

Solution
We created “Energy Stripped Back”, a campaign that uses nudity (well at least the appearance of nudity) as a humorous yet powerful visual metaphor for simplicity and clarity. In a single, uninterrupted camera shot, we captured a man sitting confidently (and cheekily) in the nude, symbolising the brand’s commitment to nothing to hide. It’s bold, attention-grabbing, and disarmingly human.

The pared-back production style mirrors the product promise: simple energy, no add-ons. With a warm, playful tone and subtle sound design, the creative walks the line between provocative and charming, making the message memorable without alienating audiences. The core idea; that Tango Energy is upfront and uncomplicated, is reinforced by the campaign line, “Energy Stripped Back.”

Result
The campaign is live across digital, social, OOH, TV and radio. Its visual boldness and tonal simplicity stand out in a cluttered category, helping position Tango Energy as the clear, no gimmicks choice for Australians fed up with energy confusion. It's a fresh approach that’s sparking conversations and turning heads already.

Services
Strategy, Campaign Creative, Copywriting, Media Planning & Buying, Video & Photography