Bob Jane T-Marts

Automotive & Influencer Marketing | Bob Jane T-Marts

Influencer Content Campaign & Talent Management

Challenge
Bob Jane T-Marts engaged Red Crayon to develop an influencer marketing campaign showcasing its tyre and wheel range across different driving conditions. The challenge was to identify credible creators who connected with key audiences including road trippers, young adults and everyday drivers.

Solution
We created The Bob Jane T-Marts Review Crew, an influencer campaign built around authentic product and service experiences.

Red Crayon managed influencer identification, briefing and content delivery, with creators producing Reels, Stories and static content showcasing the tyre fitting experience and product performance across real-world driving conditions. We managed the campaign through to execution and performance reporting.

Outcome
The influencer content generated more than 35,000 plays, extending Bob Jane T-Marts' reach through relatable creator-led content and authentic automotive experiences.

Capabilities Delivered
Automotive Marketing • Influencer Marketing • Influencer Strategy • Creator Marketing • Influencer Identification • Influencer Management • Talent Management • Campaign Strategy • Campaign Creative • Social Media Content • Reels Production • Content Management • Campaign Reporting