Bob Jane T-Marts

INFLUENCER MARKETING CAMPAIGN

Bob Jane T-Marts

Brief
Red Crayon was recently engaged by Bob Jane T-Marts to organise and coordinate an influencer marketing campaign. The aim of the campaign was to showcase their great range of tyres and wheels across different driving and weather conditions.

We were tasked with identifying relevant influencers that represented the brands key customers: road trippers, young adults and everyday drivers. Once identified, influencers were required to be briefed and managed all the way through to execution and reporting on metrics.

Solution
As part of our process, a creative concept “The Bob Jane T-Marts Review Crew” was developed for the chosen influencers to bring to life in their content. The influencers had a number of deliverables including static assets, story posts and video content in the form of reels to offer insight into the quality-of-service Bob Jane T-Marts provide when getting new tyres fit, as well as how those new tyres perform in a number of different conditions.

Result
The influencer campaign was successful with content boasting over 35,000 plays collectively. The campaign is still in market currently.

Services
Campaign Development, Influencer Engagement, Influencer Management