Armstrong Flooring

Brand Refresh & Content Production | Armstrong Flooring

Residential Market Expansion & Brand Photography

Challenge
Armstrong Flooring engaged Red Crayon to refresh its brand and create a new content library ahead of its expansion into the Australian residential flooring market. The challenge was to evolve an established commercial flooring brand for a consumer audience while maintaining its existing brand equity.

Solution
Working from the strategic brief, we developed a refreshed visual direction across typography, colour, layouts and brand applications, rolling the new identity across brochures, presentations, social media templates and updated brand guidelines.

We then produced three full-day location shoots, creating a residential lifestyle photography and video library designed to support brochures, digital content and future marketing campaigns

Outcome
A cohesive refreshed brand identity and versatile residential content library, giving Armstrong Flooring a consistent visual platform to support its expansion into the residential market. 

Capabilities De
Building Products Marketing • Flooring Marketing • Brand Refresh • Visual Identity • Brand Guidelines • Graphic Design • Residential Marketing • Brand Content Production • Lifestyle Photography • Video Production • Content Production • Art Direction • Brochure Design • Social Media Templates