Armstrong Flooring

BRAND REFRESH & PHOTOGRAPHY

Armstrong Flooring

Brief
Armstrong Flooring have been a leader in resilient flooring in Australia for over 50 years and are Australia’s only manufacturer of commercial sheet vinyl flooring. Having recently expanded their offering into residential markets, Red Crayon was engaged to execute a brand refresh and build a library of new imagery ahead of their launch into the residential market.

Solution
Through strategic interpretation of the supplied brief, we explored multiple brand concepts experimenting with secondary typefaces, colour palettes and collateral layouts to land on an approved concept which was rolled out across brochure, presentation, and social media templates alongside updated brand guidelines.

We then facilitated three full day, on location shoots capturing a mix of lifestyle and cameo photography and footage to build out a residential asset library for brochures and future campaigning.

Result
A cohesive and resolved brand identity was achieved and is currently being rolled out across all assets in collaboration with the Armstrong team. The new image library has been well received, with more shoots in the pipeline! 

Services
Strategy, Design, Video & Photography