Bosch Home Appliances

PREMIUM OVEN LAUNCH

BOSCH HOME APPLIANCES

Brief
We recently worked with Bosch Home Appliances on the launch of their new premium oven range. As this was their biggest launch in over 8 years, they wanted to showcase the new designs, features and functionality in an engaging and exciting way. Working with Shaynna Blaze to promote the new range, the brief was to create several different video & still assets to promote the ovens, their key design features and their new premium functionalities.

Solution
We worked with Shaynna Blaze and the team at Bosch to script, storyboard and plan a total of 16 videos. Once approved, we then produced and directed a two-day shoot on location to capture all required content, including both footage and stills. Planning included prop & wardrobe sourcing as well as styling. The outputs included a number of long form 16:9 videos for use on the website, YouTube and TV, as well several cuts for socials in 9:16 format. The images were used across a number of different assets including the website and socials.

Result
The outputs were well received by the Bosch Home Appliance marketing team. The content is live across both the Bosch Home Appliances organic channels and Shaynna Blaze’s Instagram account. The content is performing well from both an engagement and reach point of view.

Services
Video Production, Styling & Photography, Content Creation, Copywriting