Tiffany’s Kitchen

FMCG Branding & Packaging Design | Tiffany's Kitchen

Food Brand Development & Retail Launch

Challenge
Tiffany's Kitchen engaged Red Crayon to develop a new dip brand for launch into Woolworths, created to fill an identified gap in the market. The challenge was to build a distinctive brand and packaging identity that appealed to a younger female audience while retaining broad shopper appeal.

Solution
We developed the Tiffany's Kitchen brand from the ground up, creating the logo, visual identity and packaging system around a bold, contemporary illustration style.

The identity was rolled out across six dip products, with a SKU-based colour palette and distinctive product naming designed to improve range navigation and create standout on shelf. The result balanced personality and playfulness with a simple, premium food aesthetic.

Outcome
Tiffany's Kitchen launched nationally into Woolworths with a cohesive brand identity and six-SKU packaging range designed to build recognition and stand out in the competitive chilled dips category.

Capabilities Delivered
FMCG Branding • Food & Beverage Branding • Brand Development • Brand Identity • Packaging Design • FMCG Packaging • Food Packaging Design • Retail Branding • Retail Launch • Logo Design • Visual Identity • Packaging Rollout • SKU Architecture • Naming