CHOOSING A HEALTHY PET CAMPAIGN - ANIMAL WELFARE

Animal Welfare Victoria brings together all aspects of domestic animal and animal welfare research, policy, education, and compliance. Red Crayon was engaged by Animal Welfare Victoria to develop a campaign that educates the Victorian public on the importance of choosing a healthy pet to support their overall mission of a reduction in irresponsible breeding.

2021 WINTER DIGITAL CAMPAIGN - FLATMATES.COM.AU

Flatmates.com.au is Australia’s No.1 share accommodation website. Based in Melbourne, Australia, Flatmates.com.au allows people to list spare rooms, find a share house or team up with others to start their own share house. Red Crayon was engaged by Flatmates.com.au to refresh their illustrative brand assets and take the new creative to market via their annual winter campaign. The core campaign objectives included increased brand awareness and preference, increased market share, website visits and new member acquisition.

BRAND CAMPAIGN - REGIS AGED CARE

We were engaged by Regis Aged Care to develop a creative campaign concept for the brand that reflected their newly developed brand proposition. Differentiation in the aged care sector is challenging so it was imperative for the creative to be distinct to stand out from competitors and resonate with the target market and multiple audiences of: consumers, influencers and referrers. The concept had to be adaptable to all service offerings of the business: residential care, home care and retirement living and work across a variety of channels including website, social, digital display, video and print. It was crucial that the creative brought the new brand proposition and personality to life whilst staying true to the Regis brand guidelines. Messaging needed to be clear and engaging to help further define who Regis are.

TASRACING SUMMER RACING CAMPAIGN - TASRACING

We were lucky enough to win a competitive pitch for the Tas Racing annual Summer Racing Carnival campaign. The Summer Racing Carnival encompasses multiple racing events over the Summer months and we were charged with promoting the overarching carnival with a heavy focus on an uplift in ticket sales to the three major Cup Days; Devonport Cup, Hobart Cup & Launceston Cup.

BRAND CAMPAIGN - APLACE BY GLENVILL

Develop a marketing and communications plan that leverages the ‘Never Ordinary’ positioning of Glenvill while focusing on the feeling we get when we buy – be it our first, second or third.

The aim was to target the following 3 market segments

1) Renters with a small deposit wanting to buy

2) Renters without a deposit wanting to buy

3) Renters who were unaware that they could buy without a deposit

The overall market for house and land is saturated with a myriad of players (Metricon, Simonds & ABN Home Buyers Centre; to name a few) all offering different levels of deposit entry and inclusions to attract prospective buyers.

With Red Crayon, Aplace by Glenvill proposed to disrupt this market by offering an authentic NO DEPOSIT proposition.

LOCAL AREA MARKETING - BAKERS DELIGHT

Develop a completely refreshed set of local marketing templates across Community, Operations and Local Store Offers for instant implementation and ongoing development.

The aim was to deliver a unique, versatile and easily accessed set of tools with messages that sounded like they had come from the franchisee’s mouth and could be used on a daily basis across all 700 locations.

1) Increase sales

2) Increase repeat visitation

3) Increase community engagement

4) Attract new customers

STRATEGY & POSITIONING - YARRA VALLEY SNACK FOODS

Yarra Valley Snack Foods have been producing better for you snacking products under three core brands and multiple private labels since 2003. Along the way the corporate identity and subsequent brands have evolved naturally however they now require some direction to keep them on track into the future making sure that the business is able to stride successfully into the next phase of growth.

EUKY BEAR SLEEP AID - FGB NATURAL PRODUCTS

Red Crayon was engaged by FGB Natural Products to aid in the promotion of their new infant sleep device, the Euky Bear Sweet Dreams Sleep Aid. Euky Bear has a highly regarded and trusted range of products loved by parents nationwide.

ANNUAL REPORT - REGIS AGED CARE

Red Crayon was appointed by Regis Aged Care to produce their end of financial year publication suite including the Annual Report, Corporate Governance Statement, Modern Slavery Statement and Notice of AGM. The brief was to truly encapsulate Regis’ history of people and care within the report, to produce a refreshed and refined series of brand aligned documents.

LEAD GENERATION CAMPAIGN - OYO CAR SHARE

Oyo car share came to us looking to soft launch their all-new, innovative car sharing service in a hyper-localised inner city area of Melbourne. The objective was to acquire 25 founding members to test the business model and innovative technology prior to a wider public launch. The challenge was how do we acquire such a niche audience and ensure active use and bookings without letting the rabbit out of the hat, so to speak!

SECURE THE NEW NORMAL CAMPAIGN - ASALEO CARE – TORK

Red Crayon was engaged by Asaleo Care to develop a campaign for their professional hygiene brand, Tork Australia. The brief was to produce a B2B campaign that educated and supported businesses to improve their hygiene and cleaning standards as they navigated the ‘new normal’ post pandemic.

EDUCATIONAL CONSENT CAMPAIGN - GRUEN PITCH

Red Crayon were thrilled to be invited to Pitch on the ABC’s hit show, Gruen. Off the back of the Australian Government’s confusing and highly criticised ‘Milkshake’ consent campaign we were tasked with developing an educational consent campaign for young adults.

530 COLLINS STREET - COLLIERS INTERNATIONAL

Through a joint venture of Colliers International and The GPT Group, Red Crayon was engaged to design assets for an iconic Melbourne CBD location; 530 Collins Street. Situated in a leading business and connectivity hotspot in Melbourne, the Information Memorandum and A5 flyer celebrates 530 Collins Streets first class premium business suites, and its idyllic transformation into a modern workspace, in the heart of Melbourne’s corporate precinct.

420 ST KILDA ROAD - CUSHMAN & WAKEFIELD

Cushman & Wakefield engaged Red Crayon to create a suite of sales assets to showcase the recently renovated 420 St. Kilda Road, Melbourne building to potential investors. Cushman & Wakefield asked that the key piece, the bespoke Information Memorandum be inspired by the building’s newly renovated fit out, the asset now had much more to offer.

CATROLLER CAMPAIGN - RAPID HARDWARE GROUP

Red Crayon was engaged by Rapid Hardware Group, an Australian owned manufacturer and supplier of hardware products, to develop and launch their new pet product brand, Cat Roller.

Our task was to launch their new product into the market including the development of all brand assets, packaging and a digital launch campaign.

The aim of the campaign launch was to increase awareness of the brand, encourage landing page views and click-throughs to the Bunnings website, where users could then go on to purchase the product.

BRAND CAMPAIGN - RINNAI

The overall markets for hot water, heating and cooling products have increasingly become commoditised due to a surge in competition and shift in business operations by retail/trade/builder channels.

Although the competition threatening all categories is significant, their focus is on one element of the Rinnai product mix as opposed to offering the full suite of home comfort solutions.

Our task, to reposition Rinnai as the brand of choice for ‘Total Home Comfort Solutions’, but most importantly, to build Brand Salience to increase the occasions of which Rinnai is thought about or noticed when a customer is in a buying situation.

PARKINGPLUS STRATEGY, POSITIONING & CAMPAIGNING

HOBART INTERNATIONAL AIRPORT

The brief was simple; how do we improve airport parking perception and performance. Many people don’t park at the airport because it is negatively perceived in market as expensive and inconvenient.

WHOLESOME LIVING RANGE - BAKERS DELIGHT

Post the launch of the new Wholegrain Lo-Fo Loaf, the entire Wholesome Living Range was re-launched into the market. This called for new photography and updated styling of the product range to appeal to parents and children alike.

BRAND CAMPAIGN, TVC, ONLINE ADS & OUTDOOR - REALESTATE VIEW

Realestateview.com.au came to us with an ambitious plan to penetrate the Tasmanian market. The challenge; how do we differentiate ourselves in a market that is heavily dominated by the two major competitors? What is our value proposition and how do we communicate that in a clever and engaging way?

KICK START FRANCHISE RE-LAUNCH - BAKERS DELIGHT

Bakers Delight runs two streams of Franchise recruitment, one external, the other internal. Whilst external recruitment tends to receive more love, it was identified that conversions of internal leads proved more plentiful. As such the internal franchise model and collateral needed a solid strategic approach and visual refresh.