MICROCHIPPING CAMPAIGN - ANIMAL WELFARE VICTORIA

Off the back of a successful first campaign with Animal Welfare Victoria – Red Crayon was briefed on a new campaign aimed at increasing microchip education and compliance. Victoria has one of the highest pet ownership rates in the world (approx. 65% of Victorians have at least one pet). Higher rates of registration and microchip compliance will help lost pets be reunited with their owners if they are lost or injured. Many lost pets that end up in pounds and shelters are not reunited with their owners their because they cannot be identified.

PERIOD POSITIVITY PROGRAM - LIBRA

We were engaged by Libra, the only Australian manufacturer of period care products, to launch their free period care program. The program focusses on reducing the shame and stigma associated with periods whilst also addressing the issue of period poverty.

The challenge was to educate key stakeholders in Schools, Universities and Workplaces on the importance of providing free and accessible period care to their students or employees.

As part of the brief, we were tasked with developing the program name and overarching creative direction alongside the rollout of supporting materials, which included brochures, social media content and ads, dispenser stickers, eDMs, PowerPoint templates, a website landing page and testimonial content.

OPTIMISE CARE CAMPAIGN - TENA

We were engaged by TENA to create a succinct campaign to demonstrate how their products provide value-based continence care to residents within aged care facilities. 80% of residents in aged care experience incontinence which creates added pressure for other areas of the facility including laundry labour and costs, resident skin health and quality of life. Therefore, it was important that the value of TENA’s offering was highlighted and communicated in an easily understood manner to position TENA as the solution to choose that can provide greater value for not only residents but staff, care homes and the environment too. Our brief was to create an overarching campaign concept to then rollout across a number of assets including: an advertorial, a brochure, social media posts, eDMs and trade show materials.

BRAND CAMPAIGN - REALCOMMERCIAL.COM.AU

Realcommercial.com.au is Australia’s No.1 address for commercial property. Red Crayon was engaged by Realcommercial.com.au to develop their annual autumn campaign with the goal of inspiring both investors & SMEs to re-imagine their opportunities (be that a new business home to love, or a new investment opportunity) in commercial property with realcommercial.com.au.

BOSISTO’S – AUSTRALIAN NATIVES LAUNCH - FGB NATURAL PRODUCTS

Red Crayon was engaged by FGB Natural Products to work on Bosisto’s, an iconic Australian heritage brand and market leader to develop an ATL campaign for the launch of their new product range, Australian Native Botanicals

LIFT ANGELS CAMPAIGN - LIFT WOMEN

Red Crayon was engaged by Lift Women, Australia’s first women-focused go-to funding marketplace that exists to connect, inspire, and empower women to start their own businesses. They tasked us with the job of developing an engaging and shareable campaign to promote their newest initiative, the Lift Angels movement. The brief was to create an impactful launch to rally the movement and deliver an inspiring campaign to drive compelling behaviour from both backers and founders.

As part of the campaign and launch of the movement, it was imperative that we amplified awareness of the Lift Angels movement and how it works, alongside encouraging founders and backers to join the movement and drive engagement for both the movement and Lift Women as a business.

CHOOSING A HEALTHY PET CAMPAIGN - ANIMAL WELFARE

Animal Welfare Victoria brings together all aspects of domestic animal and animal welfare research, policy, education, and compliance. Red Crayon was engaged by Animal Welfare Victoria to develop a campaign that educates the Victorian public on the importance of choosing a healthy pet to support their overall mission of a reduction in irresponsible breeding.

2021 WINTER DIGITAL CAMPAIGN - FLATMATES.COM.AU

Flatmates.com.au is Australia’s No.1 share accommodation website. Based in Melbourne, Australia, Flatmates.com.au allows people to list spare rooms, find a share house or team up with others to start their own share house. Red Crayon was engaged by Flatmates.com.au to refresh their illustrative brand assets and take the new creative to market via their annual winter campaign. The core campaign objectives included increased brand awareness and preference, increased market share, website visits and new member acquisition.

BRAND CAMPAIGN - REGIS AGED CARE

We were engaged by Regis Aged Care to develop a creative campaign concept for the brand that reflected their newly developed brand proposition. Differentiation in the aged care sector is challenging so it was imperative for the creative to be distinct to stand out from competitors and resonate with the target market and multiple audiences of: consumers, influencers and referrers. The concept had to be adaptable to all service offerings of the business: residential care, home care and retirement living and work across a variety of channels including website, social, digital display, video and print. It was crucial that the creative brought the new brand proposition and personality to life whilst staying true to the Regis brand guidelines. Messaging needed to be clear and engaging to help further define who Regis are.

TASRACING SUMMER RACING CAMPAIGN - TASRACING

We were lucky enough to win a competitive pitch for the Tas Racing annual Summer Racing Carnival campaign. The Summer Racing Carnival encompasses multiple racing events over the Summer months and we were charged with promoting the overarching carnival with a heavy focus on an uplift in ticket sales to the three major Cup Days; Devonport Cup, Hobart Cup & Launceston Cup.

BRAND CAMPAIGN - APLACE BY GLENVILL

Develop a marketing and communications plan that leverages the ‘Never Ordinary’ positioning of Glenvill while focusing on the feeling we get when we buy – be it our first, second or third.

The aim was to target the following 3 market segments

1) Renters with a small deposit wanting to buy

2) Renters without a deposit wanting to buy

3) Renters who were unaware that they could buy without a deposit

The overall market for house and land is saturated with a myriad of players (Metricon, Simonds & ABN Home Buyers Centre; to name a few) all offering different levels of deposit entry and inclusions to attract prospective buyers.

With Red Crayon, Aplace by Glenvill proposed to disrupt this market by offering an authentic NO DEPOSIT proposition.

LOCAL AREA MARKETING - BAKERS DELIGHT

Develop a completely refreshed set of local marketing templates across Community, Operations and Local Store Offers for instant implementation and ongoing development.

The aim was to deliver a unique, versatile and easily accessed set of tools with messages that sounded like they had come from the franchisee’s mouth and could be used on a daily basis across all 700 locations.

1) Increase sales

2) Increase repeat visitation

3) Increase community engagement

4) Attract new customers

STRATEGY & POSITIONING - YARRA VALLEY SNACK FOODS

Yarra Valley Snack Foods have been producing better for you snacking products under three core brands and multiple private labels since 2003. Along the way the corporate identity and subsequent brands have evolved naturally however they now require some direction to keep them on track into the future making sure that the business is able to stride successfully into the next phase of growth.

EUKY BEAR SLEEP AID - FGB NATURAL PRODUCTS

Red Crayon was engaged by FGB Natural Products to aid in the promotion of their new infant sleep device, the Euky Bear Sweet Dreams Sleep Aid. Euky Bear has a highly regarded and trusted range of products loved by parents nationwide.

ANNUAL REPORT - REGIS AGED CARE

Red Crayon was appointed by Regis Aged Care to produce their end of financial year publication suite including the Annual Report, Corporate Governance Statement, Modern Slavery Statement and Notice of AGM. The brief was to truly encapsulate Regis’ history of people and care within the report, to produce a refreshed and refined series of brand aligned documents.

LEAD GENERATION CAMPAIGN - OYO CAR SHARE

Oyo car share came to us looking to soft launch their all-new, innovative car sharing service in a hyper-localised inner city area of Melbourne. The objective was to acquire 25 founding members to test the business model and innovative technology prior to a wider public launch. The challenge was how do we acquire such a niche audience and ensure active use and bookings without letting the rabbit out of the hat, so to speak!

SECURE THE NEW NORMAL CAMPAIGN - ASALEO CARE – TORK

Red Crayon was engaged by Asaleo Care to develop a campaign for their professional hygiene brand, Tork Australia. The brief was to produce a B2B campaign that educated and supported businesses to improve their hygiene and cleaning standards as they navigated the ‘new normal’ post pandemic.

EDUCATIONAL CONSENT CAMPAIGN - GRUEN PITCH

Red Crayon were thrilled to be invited to Pitch on the ABC’s hit show, Gruen. Off the back of the Australian Government’s confusing and highly criticised ‘Milkshake’ consent campaign we were tasked with developing an educational consent campaign for young adults.

530 COLLINS STREET - COLLIERS INTERNATIONAL

Through a joint venture of Colliers International and The GPT Group, Red Crayon was engaged to design assets for an iconic Melbourne CBD location; 530 Collins Street. Situated in a leading business and connectivity hotspot in Melbourne, the Information Memorandum and A5 flyer celebrates 530 Collins Streets first class premium business suites, and its idyllic transformation into a modern workspace, in the heart of Melbourne’s corporate precinct.

420 ST KILDA ROAD - CUSHMAN & WAKEFIELD

Cushman & Wakefield engaged Red Crayon to create a suite of sales assets to showcase the recently renovated 420 St. Kilda Road, Melbourne building to potential investors. Cushman & Wakefield asked that the key piece, the bespoke Information Memorandum be inspired by the building’s newly renovated fit out, the asset now had much more to offer.