BRANDING AND PACKAGING - TIFFANY’S KITCHEN

Tiffany’s Kitchen approached Red Crayon to assist with the development of a new dip brand they are launching into Woolworths to fulfill a gap in the market. The brief was to create a logo, style guide and rollout packaging for Tiffany’s Kitchen which would need to appeal to younger female audience whilst not alienating the broader shopper demographic.

OTTER DEXPERT BRANDING & PACKAGING - AIRCO BRAND

Airco Brands is an Australian owned company who have been specialising in providing quality tools and fasteners to the construction, manufacturing, retail, and rural markets for over 60 years. We were engaged by Airco Brands to help support their marketing team with the launch of their new product, the Otter dEXPERT decking screw. As part of the brief, they required several new assets to support the launch of the new product, both in-store and online. These assets included the overall look, feel and theme for the packaging packaging, various packaging designs, POS displays, 3D renders of the screw, digital campaign assets, and a campaign landing page.

BRAND CAMPAIGN - CHRIS’ DIPS

Chris’ Dips is a proud Australian owned heritage brand, producing and manufacturing quality dips since 1982. Red Crayon was appointed by Chris’ Dips to develop and execute their 2023/24 brand campaign. Recent research had shown that brand awareness (especially prompted) needed improvement. Our brief was to first establish a brand campaign strategy that builds awareness, consideration, and preference within the market and then execute this effectively to maintain market share during the competitive peak summer entertaining season.

SOCIAL & DIGITAL CAMPAIGN - TRUEHEAT

Red Crayon was engaged by Comcater to create an emotive campaign for their brand, Trueheat. Trueheat offers its customers professional gas cooking equipment to allow them to meet the high standards within their kitchen. Trueheat had recently undergone a brand refresh and the team at Comcater wanted to build on this through a digital campaign. The campaign needed to build brand awareness as well as generate leads for the team to convert to sales.

BRAND STORY, VIDEO & PHOTOGRAPHY - REMER

Remer is an Australian company specialising in designing and manufacturing  premium illuminated smart mirrors with great emphasis on superior mirror technology. We were engaged by Remer to develop brand assets for the new Remer website. We had the objective to bring to life the Remer brand story through copywriting, imagery, and video assets. We wanted to position Remer as a premium, luxurious brand ensuring a consistent and cohesive approach to communications across their website and marketing materials.

HEALTHCARE CAMPAIGN - TORK

We we’re engaged by the Tork Australia marketing team to produce a campaign focussed on targeting the healthcare industry (public and private hospitals). The objective was to raise awareness and to educate industry decision makers on Tork’s wide product offering – positioning the Tork brand as much more than a toilet tissue/hand towel business. Additionally, the campaign needed to increase market penetration linked to bundling hero product sales and increase overall Tork brand loyalty and customer retention.

SOCIAL MEDIA MARKETING - BOSCH HOME APPLIANCES

Red Crayon was recently engaged by Bosch Home Appliances to fulfil organic and paid creative requirements. As part of this engagement, we were briefed by the Bosch Home Appliances team to develop and execute organic social media content across several different channels on an ongoing basis. The content was required to fit within defined pillars and speak true to what the brand stands for.

BRAND CAMPAIGN - WOODARDS

We were engaged by Woodards, a real estate agency specialising in property sales and property management to develop a brand campaign to go to market over the Spring period. With 20 offices throughout Melbourne, Woodards pride themselves on their heritage and having been around for 101 years, they have the knowledge and expertise to connect people with property. Woodards was looking for a fresh approach to take to market and drive consumers to contact their offices for property appraisals.

BRAND CAMPAIGN - DRISCOLL’S AUSTRALIA

Driscoll’s Australia is the market leader in fresh berries and proudly leads the way in berry genetics to continually improve farming practices delivering Only the Finest Berries™ Australia wide. Red Crayon was appointed by Driscoll’s Australia to develop their 2022/23 brand campaign. The Driscoll’s brand is known for their quality, our brief was to build emotional connection with the target audience to maintain market share during the competitive peak summer season.

OOH ADVERTISING - BOSCH HOME APPLIANCES

Bosch Home Appliances recently appointed Red Crayon to fulfil organic and paid creative requirements. Red Crayon was briefed by the Bosch marketing team to develop a tram wrap that is impactful and effective at raising brand awareness within the desired target market, whilst amplifying and localising the global brand campaign “#LikeABosch”

PRICE SUBMISSION CAMPAIGN - SOUTH EAST WATER

We were engaged by South East Water to create a campaign to assist in promoting a number of surveys and programs the business was running to encourage customer feedback, two-way communication and allow customers to have their say when it comes to their water provider. The brief was to create an engaging concept that would invite customers to participate in one of the 5 surveys and programs for the opportunity to win their next water bill on South East Water. The artwork needed to be informative, succinct and rolled out across four asset types.

VISION CLEANING CAMPAIGN - TORK

We were engaged by Tork to relaunch their data driven cleaning application under the new name ‘Tork Vision Cleaning’ in Australia and New Zealand. Off the back of Covid and many lockdowns, ensuring hygienic cleaning practices were adhered to within large organisations and facilities became paramount for businesses. The Tork Vision Cleaning offer allows cleaning teams to work smarter, not harder and ensure key touchpoints within a building are cleaned in a timely manner to ensure resources aren’t wasted. Our brief was to create a campaign that encouraged potential customers to get in touch with Tork to find out more about the data-driven cleaning offering for their business. The messaging needed to be clear and engaging to help further define how Tork Vision Cleaning can really make an impact.

PROJECT PROFILE PRODUCT CAMPAIGN - REALESTATE.COM.AU

Realestate.com.au engaged Red Crayon to market their premium developer listing product – Project Profile. Our brief was to demonstrate the value of Project Profiles and drive belief in the product by educating and directing existing customers on how to make the most of their listing, including directly targeting those whose Profile needs improvement to yield better performance results

FRUITFEST 2023 - GRUEN PITCH

Red Crayon were ecstatic to be invited back on Gruen to pitch on the ABC’s hit show. Figures from the National Farmers Federation suggest that international backpacker visitors are at an all time low due to COVID-19 and not enough is being done to help the farmers from the home front. Thus needing to come up with a creative solution to convincing young Australian’s to go fruit picking.

MICROCHIPPING CAMPAIGN - ANIMAL WELFARE VICTORIA

Off the back of a successful first campaign with Animal Welfare Victoria – Red Crayon was briefed on a new campaign aimed at increasing microchip education and compliance. Victoria has one of the highest pet ownership rates in the world (approx. 65% of Victorians have at least one pet). Higher rates of registration and microchip compliance will help lost pets be reunited with their owners if they are lost or injured. Many lost pets that end up in pounds and shelters are not reunited with their owners their because they cannot be identified.

PERIOD POSITIVITY PROGRAM - LIBRA

We were engaged by Libra, the only Australian manufacturer of period care products, to launch their free period care program. The program focusses on reducing the shame and stigma associated with periods whilst also addressing the issue of period poverty.

The challenge was to educate key stakeholders in Schools, Universities and Workplaces on the importance of providing free and accessible period care to their students or employees.

As part of the brief, we were tasked with developing the program name and overarching creative direction alongside the rollout of supporting materials, which included brochures, social media content and ads, dispenser stickers, eDMs, PowerPoint templates, a website landing page and testimonial content.

OPTIMISE CARE CAMPAIGN - TENA

We were engaged by TENA to create a succinct campaign to demonstrate how their products provide value-based continence care to residents within aged care facilities. 80% of residents in aged care experience incontinence which creates added pressure for other areas of the facility including laundry labour and costs, resident skin health and quality of life. Therefore, it was important that the value of TENA’s offering was highlighted and communicated in an easily understood manner to position TENA as the solution to choose that can provide greater value for not only residents but staff, care homes and the environment too. Our brief was to create an overarching campaign concept to then rollout across a number of assets including: an advertorial, a brochure, social media posts, eDMs and trade show materials.

BRAND CAMPAIGN - REALCOMMERCIAL.COM.AU

Realcommercial.com.au is Australia’s No.1 address for commercial property. Red Crayon was engaged by Realcommercial.com.au to develop their annual autumn campaign with the goal of inspiring both investors & SMEs to re-imagine their opportunities (be that a new business home to love, or a new investment opportunity) in commercial property with realcommercial.com.au.

BOSISTO’S – AUSTRALIAN NATIVES LAUNCH - FGB NATURAL PRODUCTS

Red Crayon was engaged by FGB Natural Products to work on Bosisto’s, an iconic Australian heritage brand and market leader to develop an ATL campaign for the launch of their new product range, Australian Native Botanicals

LIFT ANGELS CAMPAIGN - LIFT WOMEN

Red Crayon was engaged by Lift Women, Australia’s first women-focused go-to funding marketplace that exists to connect, inspire, and empower women to start their own businesses. They tasked us with the job of developing an engaging and shareable campaign to promote their newest initiative, the Lift Angels movement. The brief was to create an impactful launch to rally the movement and deliver an inspiring campaign to drive compelling behaviour from both backers and founders.

As part of the campaign and launch of the movement, it was imperative that we amplified awareness of the Lift Angels movement and how it works, alongside encouraging founders and backers to join the movement and drive engagement for both the movement and Lift Women as a business.